At the heart of what we do is ‘systems dynamics’.
Systems dynamics is a form of computer-based simulation modelling that uses feed-back and feed-forward controls. These controls are termed cybernetics, which characterises how the system processes information and adapt its behaviour in a fashion intended to mimic reality. Such interactions are often not replicated in traditional modelling approaches but they are fundamental to how the real, and especially the natural (including human), world functions.
System dynamics modelling provides a robust and tractable approach to exploring complex interactive processes. It is especially suitable in situations where a reasonable general understanding is available of how individual subcomponents operate, even in the absence of large numeric data series that are required to support traditional simulation modelling.
We have built and used system dynamics models in teaching, training and research for many decades. The tools provide interactive means to provide the user with insights into real world problems that are not readily available by other means.
